The brand of our happy days

Our commitments

CSR is a story that is built over time. Step by step, things move forward — slowly, but surely. At our scale, we simply try to do things with thought and care, requiring everyday trade-offs.

Considered production

We have chosen to do things simply and responsibly: producing just what is needed, no more, no less. What is made is already expected. An approach close to pre-ordering, which lets us stay as close as possible to demand and avoid unnecessary production (and clothes getting bored in stock).

In practice, our retail partners around the world commit upfront, before production begins. This allows us to move forward together, consciously — even if, let's be honest, a little surprise sometimes slips into the story… but we do our best to keep them rare.

Four collared blouses hanging from a bamboo rail

Quality and durability

For us, a durable garment is first and foremost a garment that lives a long time.
A well-made garment that travels through the years, passes from hand to hand, sometimes even from generation to generation — without ever needing to be replaced too soon.

Stack of wool sweaters on a weathered wooden chair, with a bunch of dried flowers Three Ballade Folk T-shirts hanging from a bamboo rail

Timelessness, quality of materials, careful finishes and thoughtfully designed linings are at the heart of every choice. Day to day, we also work to limit manufacturing defects. And when an accident happens (yes, even to the most beautiful pieces), we always favour repair over replacement whenever possible. A simple way of respecting clothes… and of giving them a second chance rather than setting them aside.

Natural materials

We choose our materials the way one chooses the essentials: for their naturalness, their circularity, their softness, their beauty and the way they drape, feel and live… with that little extra soul you recognise at first touch.

Three children’s T-shirts with Peter Pan collars and bows, hanging from a bamboo rail
Natural materials above all

We favour natural fibres: cotton, linen and wool.
Sometimes we add synthetic fibres for comfort or flexibility. As a result, around 95% of our materials are natural.

GOTS-certified cottons

Our cottons are mostly GOTS-certified, notably for all our sweatshirts and T-shirts.
More than 50% of the cottons we use for blouses and dresses are also GOTS-certified.

Carefully sourced wools

Wools spun in Italy, knitted largely in Portugal.
Coats generally contain a minimum of 70% wool.

Exceptional materials & finishes

We also work with emblematic materials such as Liberty of London or cotton Khadis from India.
Our fancy buttons are mostly made in France by Crépin Petit, a Living Heritage Company (Entreprise du Patrimoine Vivant).

What we exclude

We exclude animal fur as well as angora wool.

  • 95 %

    of natural fabrics

  • 50 %

    of production is made from GOTS-certified cotton

  • 70 %

    wool min. in our coats

  • 100 %

    Oeko-Tex-certified dyeing in Portugal

Bunch of dried flowers in a glass vase, in front of an old door

Certifications and traceability

Most of our materials & dyes are certified:
100% GOTS-certified organic cotton: accounting for around 50% of our total production
Oeko-Tex: all production in Portugal is dyed with Oeko-Tex certification
Regular factory audits: all our factories hold certifications, and we carry out independent audits in the most important factories, in Portugal and India.

Since 2010, we have already come a long way (with a few detours, inevitably). But we keep learning, adjusting and moving forward, so that fashion remains a pleasure.

A dog watching a cat lying on a step in a sunny house

Mission-driven company

In 2025, we took a major step: we became a mission-driven company. Not to look good, but to officially anchor in our articles of association what has guided us from the start. Our commitments were already there — it was time to give them a framework and a clear direction.

Because beyond growing a company, we chose to advance a mission. So yes, we had to sit down and write our purpose. And let's be honest: it's not exactly the kind of exercise you finish between two coffees. Finding the right words, the ones that ring true, that define us and that we want to bring to life.
And above all, accompanying them with concrete objectives.

Today, this mission is here. It guides us, challenges us, gives meaning and reminds us every day why we do all this.

Our purpose

To create the wardrobe of happy days: sustainable and poetic, which celebrates each person's uniqueness and human connections

After one year, here is the mission report, available to download here.

  • Create

    Durable, high-quality clothing,
    designed to stand the test of time.

  • Get involved

    For fair social conditions,
    for the benefit of today’s generations.

  • Preserve

    the environment for future generations.

Charity sale

Since 2020, we have invited you to join us every year in November. And no, it's not Black Friday. We take the opposite stance by offering a solidarity initiative.

Every year, a Charity Sale takes place on our e-shop, where we offer only archive collections at reduced prices, of which 20% of revenue is donated to a children's charity. A cause that is naturally close to our hearts.

Partner charities include: Mécénat Chirurgie Cardiaque, Tara, SOS Children's Villages, CéKeDuBonheur, Un enfant par la main and Imagine for Margo.

That is why we are proud to run this event and will continue to do so for as long as possible.

A big sister hugging her little sister in the light of a window

Responsible marketing

Communicating with sincerity is essential to us.

For us, communicating with sincerity means using the right words, aligned with recognised standards. It means never misusing a label or certification, and staying transparent even about our areas for improvement. It also means, quite simply, refusing to use children for influencer marketing on social media.